CATEGORY: Branding, Character Design, Packaging
OBJECTIVE: The aim for this project was to create a fun and interactive packaging series that appeals to all ages while serving as a convenient way to carry and consume a popular Japanese treat known as Taiyaki.
SOLUTION: Taiyakis are made using pancake batter and are commonly filled with red bean paste, chocolate or custard. The family of three bears’ accessories: Papa Bear’s mustache, Mama Bear’s glasses and Baby Bear’s bow, help represent each of the different flavors. Opening and closing the packaging mimics feeding the bears their Taiyaki—an engaging function for both children and adults to enjoy. The backs of the packaging also contain a bit of trivia to help consumers learn more about the treat and Japanese culture.