CATEGORY: Branding + Brand Identity┊Character Design┊Stationery┊UI
OBJECTIVE: To create a brand identity that represents myself as an artist through my signature use of lighthearted colors—an aspect of my art that I've always identified the most with.
SOLUTION: When it comes to making art, I always find the most satisfaction in creating a pleasing, cheerful color palette, which led to the name Palettemeli: a combination of the word ‘palette’ and my nickname, ‘Meli’. The color palette for this brand identity, a blush pink and pastel seafoam green, comes from a strong emotional connection to two of my favorite colors. A medium grey is also used for contrast to help make the lighter colors appear more vibrant. To showcase more variety of my use of colors, I recreate the color palette in my logomark every month to use as sticker freebies for my online shop during holidays and events.