To create a brand identity for my online shop that represents myself as an artist and my love for color and character design. 

When it comes to making art, I find the most satisfaction in creating a pleasing color palette, which led to the name Palettemeli: a combination of the word, "palette" and my nickname, "Meli." My color palette is incorporated in my character's blush to feature some of my favorite colors while still maintaining a minimalistic mark. A medium brown is also used for contrast and to help the other colors appear more vibrant. As a designer, my most important tool are my glasses—so having them featured as a secondary logo to be used as my signature mark was essential.

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