CATEGORY: Branding, Personal

To create a brand identity for my online shop that represents myself as an artist through my signature use of lighthearted colors—an aspect of my art that I've always identified the most with.

When it comes to making art, I find the most satisfaction in creating a pleasing color palette, which led to the name Palettemeli: a combination of the word ‘palette’ and my nickname, ‘Meli’. I've incorporated my color palette in my character's blush to feature as many of my favorite colors while still maintaining a minimalistic mark. A medium brown is also used for contrast in order to make the lighter colors appear more vibrant. My business card doubles as a receipt that I place into every order to express my gratitude.