CATEGORY: Personal Branding, Website, Stationery

To create a brand identity for my online shop that represents myself as an artist through my signature use of lighthearted colors.

When it comes to making art, I find the most satisfaction in creating a pleasing color palette, which led to the name Palettemeli: a combination of the word ‘palette’ and my nickname, ‘Meli’. I've incorporated my color palette in my character's blush to feature my favorite colors while still maintaining a minimalistic mark. A medium brown is also used for contrast to make the lighter colors appear more vibrant.