CATEGORY : Branding + Brand Identity┊Character Design┊Stationery┊UI
OBJECTIVE : The Palettemeli brand represents myself as an artist through my signature colorful artwork.
SOLUTION : The name Palettemeli finds its roots in the aspect of my art that I identify the most with — my use of color. I enjoy and find satisfaction in the creation of pleasing color palettes, which led to this name: a combination of the word ‘palette’ and my nickname, ‘Meli’. The color palette for this brand identity, a blush pink and pastel seafoam green, comes from a strong emotional connection to two of my favorite colors.