Palettemeli

OBJECTIVE
To create a brand identity for my online shop that represents myself as an artist and my love for color and character design. 

SOLUTION
When it comes to making art, I find the most satisfaction in creating a pleasing color palette, which led to the name Palettemeli: a combination of the word ‘palette’ and my nickname, ‘Meli’. My color palette is incorporated in my character's blush to feature my favorite colors while still maintaining a minimalistic mark. A medium brown is also used for contrast to help the other colors appear more vibrant. As a designer, my most important tool are my glasses—so having them featured as a secondary logo to be used as my signature mark was essential.