OBJECTIVE
To create a brand identity for Paws of Prey—a YouTube channel focusing on species appropriate diet education.
SOLUTION
Paws of Prey's YouTube channel provides viewers with everything they know about raw feeding for pets. Their knowledge derives from what they've learned through personal research and their pets which consists of four different species: A Corgi named, Matsu, a cat named, Tangy, a ferret named, Choji, and a hedgehog named, Quillson. Their pets all share one thing in common, which is the biological obligation to eat meat! Logomarks, character illustrations, Instagram story templates, and shirt designs were created to help promote their channel and feature their pets throughout their social medias, website, and videos.
