CATEGORY: Branding, Character Design, Stationery, Calendar

OBJECTIVE: My aim for this project was to create a brand that astrology lovers can identify with through products featuring their respective Zodiac star sign stylized as minimalistic icons.

SOLUTION: Giving each star icon its own unique identity while maintaining consistent, wholistic design elements gave this project a notable challenge. Each icon's uniqueness comes from its distinguishable color palette while the project’s common yellow stars motif drives cohesiveness. Products created for this brand includes a calendar poster, birthday cards, stickers and buttons that consumers will be able to use and wear to identify with their star sign.